Learn the industry’s #1 method and become a buyer persona expert

Are you ready to build your buyer persona expertise and be recognized for your accomplishment?  Attend our online workshop to learn the industry’s #1 method for gaining actionable insight into buying decisions and the people who make them. Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.

Get Adele Revella – Buyer Persona Masterclass 2.0 download

Become a Certified Buyer Persona Expert

• Video instruction and 17 comprehensive tools for every aspect of persona development
• 2 templates and 3 case studies to ensure you don’t build too many personas
• 12 tips for capturing compelling insights from as few as 10 interviews
• 4 guidelines to help you convince your stakeholders about the need for personas
• A detailed interview guide to help you quickly master this unique approach
• A Buyer Persona Subject Matter Expert badge for your resume or LinkedIn profile
• 3 examples of completed templates plus an example buyer interview

• Why insight into your buyer’s decision is missing in most personas
• How 5 Rings of Buying Insight reveal your buyer’s experience
• What you can do with the 5 insights to guide your sales and marketing engagement
• Why it’s important to think about your goals for personas before you build them
• How to decide which people you need to interview and how many interviews it will take
• Learn how to design a study that tells you how many personas you need and how to prove it
• Why you need to be thoughtful about how you source your interviews
• How to find people to interview and persuade them to talk to you
• What to do to confirm the interview appointment and prepare for success
• Why surveys and focus groups don’t work and how this method is unique
• How to use the interview guide to walk buyers through every step in their journey
• Why and how your stakeholders need to experience your buyer’s story
• How to choose quotes from the interviews and find patterns that reveal personas
• How to ensure your personas explain what buyers want from engagement with you
• Why you need to segment buyers based on their buying experience
• How to use your interview results to choose the right number of personas
• Tips for explaining the value of buying insights to your stakeholders or clients
• Consequences when companies don’t understand their persona’s buying experience
• The future of buyer personas and how to assure they achieve their highest potential